Ingredient Mantra

“When it comes to the natural beauty market, there’s an over-saturation of companies misleading consumers with indications of healthier products. Because the beauty industry is self-regulated & many companies place their allegiance with financial gain rather than consumer well-being, the “green-washing” method has recently dominated the market.

Common buzzwords like “natural” “green” and “eco” have no enforceable definitions from a regulations standpoint. This has  led companies to characterize and label their products as such, despite having an ingredient list that does not support these descriptions.

I’ve learned a lot through my first-hand experience formulating  and developing products. It’s exposed the trend of misleading marketing and the common use of synthetic ingredients and fillers in skincare I once thought was good for my skin.

My promise became to deliver honest products with ingredients that I could proudly stand behind ... because I believe me and my skin deserve the truth, and so does yours”.

-Founder & CEO: SoonSun